Daticient SARL was founded in 2013 by Monica McDonnell as a consultancy to help organisations understand how they can get value from their data in the most efficient way possible. Monica has 20+ years in working as a consultant to large enterprises in various stages of digital transformation and data management. Many organisations are gathering as much data as they can through digitizing business process and leveraging data individuals create in their daily lives. However, individuals do not often benefit directly from these activities. In 2017 Monica embarked on a journey to help families and children benefit from analysis on actual gameplay data from a maths app, and the latest cutting edge academic research.