How are my child’s math skills developing

Are my child’s abilities above or below normal?

Duck on the Run is not designed to rank children. The app’s graphic features focus on individual improvement. Since all data is anonymized within the Cognitive Research Platform that sits behind the Duck on the Run game, we are unable to give you a direct report on this.

Please use the reports within the app to see performance trends for each child.

What can I do to help my child develop numeracy skills?

Practice and encouragement will go a long way, as well as a positive attitude towards maths in general.  Scientific studies are always uncovering new influences on numeracy skills.  We summarise research we find interesting on our website on the blog page and also list information gleaned from the studies we support.

What is the latest thinking in numerical cognition research?

Whilst not a complete overview of research in this area, we do summarise research we find interesting on our blog page, and also list information gleaned from the studies we support.

What constitutes a truly educational app?

Many apps are categorised as educational, but simply asking children to add two numbers or identify a shape does not guarantee learning.  Research done in 2015 showed there are four pillars of learning that underpin a truly educational app.  They are summarized in this blog on educational apps.

Data Sharing and Research

How do you ensure my child’s data privacy?

We take data privacy seriously.  Duck on the Run is built on the principles of privacy by default and design.  Data stored within the Cognitive Research Platform, that sits behind the Duck on the Run game, is anonymized.

What data is shared, and who can access it?

Researchers are interested in data points, not individuals.  For this reason we are able to share all aspects of game play against an anonymized unique identifier without undermining the value of the research.  This unique identifier will carry some data to draw conclusions based on demographics (e.g. date of birth).  Access to the Cognitive Research Platform that sits behind the Duck on the Run game is strictly limited to those with legitimate interest in the data – bona fide academics and educators.  These researchers will not have access to data that will enable them identify any individuals.  Please contact us if you would like to know who currently has access to the Cognitive Research Platform.

What if I don’t want to share my data?

We respect everyone’s right to privacy, and sharing data is a choice.  This doesn’t mean you can’t still enjoy the fun and educational benefits of Duck on the Run.  Data logging can be turned off any time through an in-app purchase.   However, this may compromise some features which rely on data logging such as performance graphs.

In future, as the app matures, we hope to be able to offer the full functionality to those who elect not to share their data with external researchers.

Why do you charge for turning off data logging?

Personal data has a huge value – but we are rarely compensated for our data that we all give to organisations on a daily basis as we use apps, browse the web or shop online. The price of the Duck on the Run app is discounted as a thank-you for willingly sharing your data for a good cause – to further research into numerical cognition. If you do not wish to share your data, we ask you to pay full price for the game through an in-app purchase.

What is numerical cognition research?

Numerical cognition is a multi-disciplinary science that investigates how humans (and other animals) acquire and use an understanding of numbers and mathematics.   Researchers in this field are from the fields of cognitive and developmental psychology, neuroscience and cognitive linguistics.

This field is a crucial part of education.  A better understanding of how we acquire maths and number skills can impact new methods in teaching numeracy.

How do I know what research I am supporting?

All current and past research using the Duck on the Run data set is listed on our website under Research.

Daticient’s Cognitive Research Platform

What is Daticient’s Cognitive Research Platform?

The e Cognitive Research Platform is the database that sits behind the Duck on the Run game.  It attributes all game play interactions to anonymized player profiles.  The data captured includes, but is not necessarily limited to, mathematical question posed, given answer vs. correct answer and time to provide the answer.  The platform is designed to support research into numerical cognition.

How do I access the data?

Access to the data is restricted to bona fide academics and educators with legitimate interest in the data.  Information on data access, and pricing can be found here.

Can I use the platform for my custom research?

Yes!  We provide services to help you digitize your studies and present them within the Duck on the Run app.  These will normally be released as mini games, insuring control over the interactions and provide the ability to isolate the data within the Cognitive Research Platform.  Please contact us for more information.

What audience can I reach for study recruitment?

Everyone who has downloaded the app can be notified of a new study – either by a push notification (if selected) or through an update of the game which contains new features and/or gameplay that is associated with your study.

Licensing of the app for use in your lab is also possible.

What am I able to achieve on the platform?

The Cognitive Research Platform collects raw game play data.  Given the continuous increase in capabilities of the primary data capture medium – a tablet – and rapidly evolving data analysis methods, the possibilities become endless.

Influences of sound and motion, as well as the capture of video (with permission) provide a broad landscape for research.  Please contact us to discuss your research requirements.


I am interested in:

Access to the Cognitive Research PlatformLeveraging the Duck on the Run App to collect specific data points for a studyOther advisory services around digitizing studies